Creating a new brand begins with a new logo and tagline. The See Better, Look Better. Bay Hill Eyecare theme works well with an upscale logo. The customized font adds to the look.
A new capabilities brochure, Meet the Doctor bios, and business cards for both doctors and staff all helped define the foundation of the new brand in a bold way.
Upscale magazine ads, radio spots and a series of traditional and digital billboards placed in high-traffic areas all helped get the word out for the new Bay Hill Eyecare.
A marketing-based website with a strong call-to-action help increase booked appointments. Search Engine Optimization and customized banner ads help drive traffic to the site.